My “Go Beige” Moment

I remember reading an article about Sophia Loren years ago. She (at that time) only ever wore 1 lipstick colour. It was called “Go Beige”. And when she found out it was going to be discontinued, she bought up all the remaining stock and kept it in a cooler so that she would never run out of it.

I remember thinking at the time how boring that was. I loved (and to a certain extent still do) playing with makeup and to have only 1 shade of lipstick to use seemed so limiting – so like my mother’s style of making up to go out when I was a kid: red lipstick, powder, mascara…DONE! (Ladies did not wear much else in the makeup department, back then. Not if they were “ladies”.) Her makeup collection could fit in the palm of my hand. Whereas mine takes up most of a very large and deep drawer.

I possess probably way more lipstick colours than I should, considering that I usually only apply it once a day (just before I head out to work, if I think of it) and then switch to Burt’s Bees lip balm for the rest of the day.

Yet what can I say? One is always on the lookout for the perfect-er shade of red or pink or wine or pinky-mauve or browny-pink or….

For the past 4+ years (a record for cosmetically-fickle me), this is the one lip colour I have returned to, again and again:

I wish it had a cool name like Go Beige but alas, it is just good ol’ 104.

It’s not an expensive brand of lipstick. Rimmel can be found in just about any drugstore. This colour is just the perfect matte-ish warm rose that goes well with my skin tone no matter how much or little sun I’ve been getting or what clothes I’m wearing. It’s like my natural lip colour on steroids. You might as well call it my Go Beige colour.

I was at the drug store on the weekend and happened to notice that my already inexpensive little friend was on sale. So I picked up a tube, thinking it would be good to have another on hand just in case Rimmel ever decides to discontinue (horrors!!!) this line and this colour.

I threw it in the drawer in the vanity for a couple of days, but then thought about what Sophia did and decided to move it to the fridge because it might be a year months before I have to replace my current one and it couldn’t hurt to keep it cool.

This is what I found when I opened the seldom-glanced-at top compartment on the fridge door that I wanted to store the lipstick in:

Huh! Looks like I already squirreled an extra 104 in there, at some point. Plus a partially consumed bar of chocolate I received at my MBA grad, back in June 2016.

So now I have 2 backup lipsticks. And some old chocolate. (Don’t even ask me about the Lindt bars underneath the Athabasca bar either. They have to be at least as old.)

I’m thinking there is a high probability that there will be a 104 #3 to join 1 and 2 in the fridge someday, as once again I will see it on sale and think: Hmmm, I should pick up “a” backup, just in case.

And let’s not kid ourselves – when I finally do run out of my current tube, I won’t remember what’s in the fridge. I’ll just go to the drugstore and pick up another one up.

Sometimes I find myself and the things I do unintentionally hilarious. This is one of them.

Anybody else do stuff like this? Please?

Rock on,

The WB









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  • Discontinuation always happens for me. A lot of times with lipstick colors and types of makeup, but almost every time with perfume.

    • With me it happens more often with food products than makeup. Looking at you, Lipton Raspberry Mandarin flavoured tea! Arghhhh, still hurts to write that one.

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